THE TREE

MAG

Wiz Magic Wand designed for Wired by Giulio Iacchetti

Wiz Magic Wand designed for Wired by Giulio Iacchetti

Wiz Magic Wand designed for Wired by Giulio Iacchetti

YEAR:

2018

Giulio Iacchetti tells us about the project of Wiz, the magic wand.
Yes, I wrote well: a magic wand to design everything!

Giulio Iacchetti – Wiz Magic Wand for Wired – 2018

Can you talk about the Wiz project??

It’s a project that made us have a lot of fun. It all started because those from Wired asked me if I had ever designed a technological object that had the ability to glimpse the future. Joking my first answer was: “it would be convenient to have a magic wand to design everything we want”. If you think about it, it is also a way of saying, “it would take a magic wand” to do one of the many things we want but it is not possible to achieve.

Giulio Iacchetti – Wiz Magic Wand for Wired – 2018

From here the Wiz project started. We began to imagine non-concrete realities where we could use the wand. The possibility of creating a product that worked on an idea far from the practical aspect stimulated us a lot. The real project was not the form, but the media approach to an object that would have never existed.

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