What can you tell us about this showroom in Madrid?
This is a flagship store for the Paloma Barcelò brand and was conceived as the first of an internal furnishing system that can be replicated for shops. It had to be strongly representative of the dynamic corporate philosophy, so we thought of a curved display, with a golden finish, recognisable and easily replicable in the various destinations. We have chosen a local stone as the main material, as the company is based in Madrid, in addition to other materials such as dark concrete and painted metal.
The challenge of projects like this lies in making “strategic” design choices in order to be able to combine precise client objectives relating to image, budget and deadlines.