THE TREE

MAG

Salewa Headquarters by Park Associati

Salewa Headquarters by Park Associati

Salewa Headquarters by Park Associati

AUTHOR:

Park Associati

PHOTOS:

Oskar Da Riz

YEAR:

2011

LOCATION:

Bolzano, Italia

The large multi-faceted volume becomes a new attraction in a border area between the city and the mountains.

Park Associati – Salewa HQ, Bolzano -2011, PH: Oskar Da Riz

The new headquarters of Salewa, one of the most important manufacturing firms in Bolzano, is integrated into the landscape at the point where the city of Bolzano meets the uncontaminated nature of the mountains.
As well as housing new work spaces, the building aims to provide a space of interaction and communication between the company and its network of suppliers, partners and clients.

Park Associati – Salewa HQ, Bolzano -2011, PH: Oskar Da Riz

The Salewa headquarters is formed by a series of multifaceted slabs and towers, including a 50 metre-high structure which when built will be the tallest building in the city. The project combines an electro-coloured micro-perforated aluminium skin which protects the most exposed parts of the building with a large vertical glass covering. The resulting visual effect is that of a rock crystal.

Park Associati – Salewa HQ, Bolzano -2011, PH: Oskar Da Riz

The interplay between the thin sheet metal-like pillars and the delicate protective layers frame the façades and underline the contrast between the invisible and visible areas. The new headquarters represents a point of convergence between different elements of everyday life: from physical, social and communicative dimensions to work styles and leisure. Situated in a particular geographic location, this complex represents a place of information exchange between the dense web of material and immaterial relations that constitute the life of a modern company.

[lab_divider title=”LATEST ARTICLES “][lab_portfolio_items category_filter=”no” columns=”3″ portfolio_query=”size:9|order_by:date|post_type:,portfolio|tax_query:1358,1186,1188,1170″]

THE TREE MAG – The Fruits of Ideas