PPAA: the architecture generated by the intention

Pablo Pérez Palacios is the founder and principal of PPAA – Pérez Palacios Arquitectos Asociados. During the interview Pablo Pérez will talk about the importance of the ideas that generate the project and how the project itself can become a diffuser of concepts.

Orizzontale: DIY architecture for common spaces

Horizontal (Orizzontale) is a collective of architects from Rome whose working dynamics and projects are strongly detached from the classic architectural studios. Each of Orizzontale’s works comes about through reflection on contemporary issues and it uses architecture as a means for proposing solutions or for raising public awareness.

Fabio Novembre: wear different cloths with each new project

The interview with Fabio Novembre, character outside the box and with a strong charisma, that mixes architecture, design, fittings and interiors in his journey, thanks to the use of a language that is never taken for granted and always looking for novelty.

Interview with a transmedia designer: Matteo Cibic

Matteo Cibic is considered by many to be one of the most interesting contemporary designers. As the grandson and pupil of the famous uncle Aldo, he has been able, over the years, to find his own language capable of sending strong messages that have a certain ring to them.

Interview with Yichen Lu founder of Studio Link-Arc

Yichen Lu is the founder of the Link-Arc Studio that designed the Chinese pavilion at Expo Milano 2015. Yichen Lu, Chinese by birth, has a multi-ethnic cultural and working background, before founding his own studio he obtained a master’s degree in architecture at Yale and won numerous awards, he also played an important role in the Gehry Partners studio and Steven Holl Architects .

Massimo Vitali: photography, looking directly at reality

Talking to Massimo Vitali means listening to a direct person who at the same time is precise in affirming his own thoughts. He has often been called the beach photographer and as he himself will explain in this interview, what attracts him is not what they are wearing, but the people themselves.

Marcello Bondavalli, Nicola Brenna and Carlo Alberto Tagliabue: Studio Wok

Studio Wok is a young architectural firm that in recent times, thanks to some of its work, is becoming increasingly known. Its most famous project, the renovation of a rural house near Verona, is characterised by an architecture linked to the context, designed with an aesthetic approach and contemporary construction techniques.

Piuarch: Architecture that comes from Ideas

Piuarch founded in 1996 by Francesco Fresa, Germán Fuenmayor, Gino Garbellini and Monica Tricario is an architectural firm based in Milan. Over the years he has had the opportunity to establish a relationship of trust with Dolce and Gabbana for which he has built several buildings and has recently created the Gucci headquarters for Kering.

LucidiPevere: the inventor is the real resource for the company

LucidiPevere is a studio in Palmanova that was founded in 2006 by Paolo Lucidi and Luca Pevere. Little by little the quality of their work began to attract the attention of the international brands. Today, LucidiPevere has among its customers De Padova, Zanotta, Gebrüder Thonet Vienna, Agape, Ligne Roset, Foscarini, Kristalia, Normann Copenhagen and many others.

De Castelli: metal is our DNA

The following is an interview with Filippo Pisan, a young designer, who since 2011 has been manager of De Castelli’s research and development.

Gabriele Salvatori: Creative Director of Salvatori Marmi

Gabriele Salvatori is the Creative Director of the family company founded by his grandfather at the end of the Second World War. But it is with his arrival that collaborations are born with John Pawson, Piero Lissoni, Michael Anastassiades and many others.

THE TREE MAG – The Fruits of Ideas