Casson-Gessato-Torri by Daniele Della Porta for Rubinacci Napoli


Daniele Della Porta


Rubinacci Napoli




Rubinacci Napoli


Product CASSON 

Key word #versatility

“The initial idea was to create a container that would be beautiful even if empty, but that would frame the objects, even precious ones, inside, enhancing them, also thanks to the colour that can be chosen for customization”.

 Large, colourful cabinets designed to arrange, display and frame both clothes and objects, as in a theatrical setting, which you can customize and change over time. The open boxes, available in two sizes and supported by elegant slanting legs, feature accessories in walnut or dark oak wood. Shelves, hooks, poles, drawers and mirrors complete a wide range of solutions that are always adaptable and versatile. It’s the innovative compositional approach that makes Casson furniture a useful addition to every room in the house.

Product GESSATO 

Key word #tailoring

“Gessato narrates the combination of inspiration between the reference to the world of Neapolitan tailoring and the historical carpentry of the company, expert in solid wood on profile. Gessato wants to be a very elegant piece, the link between fashion and design”. 

A number of different wooden slats are paired to create a single rectangular top “marked” by parallel lines, thicknesses and chromatic shades that create an intricate chiaroscuro design on the surface. The material reveals its inner soul and becomes both a structure and a decoration. Gessato is also available in an outdoor version, with a special plan for outdoors, made with alternating teak and iroko strips.

Product TORRI 

Key word #linearity

“The idea of Torri came up in front of a machine for the processing of fixtures. Why not use it to profile the grooves of the doors and the sides? Thus, slender furnishings were born, inspired by the verticality of the architecture of the towers, that create chiaroscuro games in all their heights”. 

The design starts with a square base, of 45x45x180 cm, which rises vertically, just like a tower. Solid timber doors and sides are decorated with grooves that visually heighten the impression of vertical momentum, favouring attractive chiaroscuro effects that purposely conceal hinges and handles. The plans, which can be read sideways thanks to the gaps of the grooves, are made of marble or MDF painted with a metallic finish. The same construction system gives life to an entire range of easy-to-assemble cabinets. Very interesting is the contrast between the strict and elegant exterior and the lacquered interior where the colour theme almost introduces a surprise effect.

Every time I introduce a company used to working on commission to the serial product, I am fascinated by the challenge, the involvement of the workers, as well as the management, I like to see how the company changes and how, punctually, it opens up to international markets; and this is precisely in a territory to which little trust is given, but which instead has very good craftsmen, innate prototype developers. In the company, first of all, I look around and, in the case of Rubinacci Napoli, there were two of us because the artistic direction was shared with Salvatore Cozzolino. In this reality I couldn’t help but appreciate, in the first place, the mastery in selecting and working solid profiles with which two generations ago they produced frames and then wooden profiles for fixtures. This ability has been revived in many projects and I, for one, tried to make it the strong point of the products designed by me. A working skill that had to be retrieved and brought back to the furniture of the collection. Very strong is the theme of tailoring, in a collection that for the most part can be produced with different sizes and different finishes, being careful not to distort the projects. Today Rubinacci, after three years of intense work, has changed a lot, thanks to Giuseppe Rubinacci and Angela Rubinacci who believed strongly in the project, and to carpenters like Giovanni D’Alterio who were key men in this operation.

Text provided by Designer

THE TREE MAG – The Fruits of Ideas